Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will leverage data-driven insights to shape and deliver effective digital marketing campaigns. You will work closely with content and design teams, providing strategic input to enhance overall online performance and engagement.

Responsibilities

• Create and manage content marketing initiatives to enhance client outreach.
• Analyse user behavior and optimize online content based on analytics.
• Develop email marketing strategies to boost user engagement.
• Maintain relationships with industry influencers for collaborative marketing.
• Lead brainstorming sessions to generate innovative marketing ideas.
• Coordinate promotional events and giveaways to enhance brand visibility.
• Ensure brand consistency across all digital marketing channels.
• Implement A/B testing on marketing campaigns to refine strategies.
• Enhance the company's online reputation through effective digital PR.
• Engage in continuous learning to leverage new digital tools and strategies.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Ads
• Social Media Marketing
• Content Creation
• Email Marketing

Soft Skills

• Analytical skills
• Creative Thinking
• Communication

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Analytics: Ability to interpret Google Analytics reports for social intent.
• Familiarity with A/B testing: Experience with implementing A/B tests for campaign optimisation.

Benefits

• Competitive salary package with annual performance bonus
• Health and wellness benefits
• Flexible work hours
• Training and development opportunities
• Team-building activities and events

Company Culture

• Team-oriented: We promote a collaborative work environment where ideas are shared, and creativity is encouraged.
• Performance-driven: Focus on results and nurturing talents to achieve personal and professional growth.
• Inclusive Environment: We celebrate diversity and strive to create an inclusive space for all employees.