Digital Marketing Specialist

Job Description

We are seeking a talented and passionate Digital Marketing Specialist to join our vibrant team. In this role, you'll develop and implement strategic digital marketing campaigns that enhance our online presence and boost brand awareness. You will work closely with cross-functional teams to create compelling content and leverage analytics to optimize campaign performance.

Responsibilities

• Coordinate digital promotions and advertising across platforms.
• Implement strategies to grow social media followers and engagements.
• Analyze competitor marketing strategies and adjust campaigns accordingly.
• Set marketing goals that align with business objectives.
• Collaborate with sales to ensure alignment between marketing and sales strategies.
• Monitor website traffic and lead generation through analytics.
• Evaluate and optimize the website's conversion rate.
• Provide insights on customer feedback from digital channels.
• Foster a creative environment for digital content production.

Requirements

Education

• Bachelor's degree in Marketing, Business or related field
• Certification in Digital Marketing is a plus

Experience

• 3-5 years of proven experience in digital marketing

Technical Skills

• PPC Advertising
• Content Management Systems (CMS)

Soft Skills

• Problem-solving
• Adaptability

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience with video marketing and content creation: Ability to create video content for social media and marketing campaigns.
• Knowledge of influencer marketing: Experience working with influencers to amplify brand messaging.

Benefits

• Comprehensive medical aid coverage
• Supportive team environment
• Work-life balance initiatives
• Access to training and certifications

Company Culture

• Inclusivity: We celebrate diversity and promote an inclusive workplace for all.
• Continuous Learning: We prioritize professional growth with ongoing training and development opportunities.