Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you'll be at the forefront of our digital campaigns in Johannesburg. We’re looking for an innovative thinker eager to develop and implement strategies that drive engagement across platforms. From crafting compelling content to managing online advertising, you will ensure our digital marketing strategies lead to growth and connection with our audience.

Responsibilities

• Define clear goals for marketing efforts and manage budgets accordingly.
• Design effective lead generation campaigns to attract potential clients.
• Collaborate with client-facing teams to align marketing strategies with client needs.
• Monitor online reputation and address any customer queries or concerns.
• Identify opportunities for partnerships and collaborations.
• Participate in industry conferences and networking events.
• Implement email marketing best practices and monitor open rates.
• Create targeted audience segments for personalised marketing.
• Mentor junior marketing staff and interns.
• Ensure compliance with all relevant advertising and data protection regulations.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Problem-solving
• Team Collaboration

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in conversion rate optimisation: Skills in improving user experience to increase conversion rates.
• Familiarity with CRM tools: Experience using Customer Relationship Management software for targeted marketing.

Benefits

• Generous leave policy and holiday pay
• Wellness programs and fitness incentives
• Employee discounts on services
• Support for further education and certification programs

Company Culture

• Continuous Learning: We provide training opportunities and encourage ongoing professional growth.
• Work-Life Balance: Promote a balanced work environment to enhance mental wellbeing.
• Diversity and Inclusion: We celebrate diverse backgrounds and perspectives in our workforce.