Social Media Strategist

Job Description

We are seeking a talented Social Media Strategist to join our vibrant team in Johannesburg. The successful candidate will be responsible for designing and executing social media strategies that increase our online presence and enhance brand awareness. Ideal candidates should have experience in managing social media campaigns and analytics, demonstrating a solid understanding of social media trends and tools.

Responsibilities

• Lead social media strategy development and execution, ensuring cohesive messaging across platforms.
• Review and analyze content performance to inform future campaign strategies.
• Engage actively with online communities to build brand reputation.
• Oversee paid social advertising initiatives and maximize ROI.
• Conduct competitor analysis and benchmark performance against industry standards.
• Create engaging visual and written content to support social media efforts.
• Monitor trends in social media tools, applications, channels, design, and strategy.
• Collaborate with cross-functional teams to align brand messaging.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree preferred

Experience

• 4+ years of experience in social media strategy and execution

Technical Skills

• Social Media Management Tools
• Graphic Design Software

Soft Skills

• Analytical Skills
• Teamwork

Languages

• English: Fluent
• Afrikaans: Intermediate

Advantageous

• Understanding of content marketing: Ability to create content that drives traffic and engagement.
• Experience with video marketing: Knowledge of creating engaging video content for social media.

Benefits

• Comprehensive health insurance coverage
• Annual bonus based on performance
• Remote work options available
• Access to training programs and resources

Company Culture

• Continuous Learning: We promote a culture of continuous learning and growth opportunities.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for all employees.
• Employee Empowerment: We empower our employees to take initiative and drive their own success.