SEO Specialist

Job Description

We are on the lookout for a talented SEO Specialist to join our rapidly growing team in Pretoria. This role requires a mix of analytical skills and creativity to enhance our clients’ online visibility and drive organic traffic. The ideal candidate will implement effective SEO strategies and contribute to our digital marketing efforts, ensuring we stay ahead of the competition.

Responsibilities

• Conduct detailed keyword analysis to guide content strategy.
• Develop SEO-friendly landing pages and ensure best practices are adhered to.
• Manage relationships with external SEO agencies and freelancers.
• Monitor SEO trends and developments, adapting strategies accordingly.
• Create actionable insights and recommendations based on data analysis.
• Enhance local SEO strategies to improve visibility in regional searches.
• Participate in brainstorming sessions for content marketing strategies.
• Facilitate training sessions for junior SEO staff on best practices.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or similar

Experience

• Minimum 4 years of experience in SEO, particularly for large-scale websites

Technical Skills

• Advanced SEO Tools
• WordPress
• Advanced HTML/CSS

Soft Skills

• Project Management
• Creativity

Certifications

• HubSpot Content Marketing Certification
• SEO Certification from a recognized provider

Languages

• English: Fluent

Advantageous

• Experience with Local SEO strategies: Demonstrated knowledge in optimizing for local search results.
• Understanding of UX/UI Principles: Ability to collaborate with design teams to enhance user experience.

Benefits

• Comprehensive health and wellness benefits
• Annual performance bonuses
• Opportunities for professional growth and mentorship
• Work-life balance initiatives

Company Culture

• Diversity and Inclusion: We value diversity and are committed to creating an inclusive workplace.
• Work-Life Balance: We believe in achieving a healthy work-life balance for all employees.
• Recognition and Reward: We recognize and reward hard work and dedication across the organization.