Market Research Analyst

Job Description

We are seeking a passionate Market Research Analyst who will analyze market trends, consumer behavior, and competitive landscapes. In this role, you will utilize quantitative and qualitative methods to provide actionable insights that will guide our strategic decisions.

Responsibilities

• Design surveys and develop research methodologies.
• Engage in qualitative research methods like focus groups.
• Compile data into user-friendly dashboards for stakeholder review.
• Present findings and strategic recommendations to senior management.
• Stay updated on industry and market trends to ensure data relevance.

Requirements

Education

• Bachelor’s degree in Marketing, Statistics, or Social Sciences
• Postgraduate degree is a plus

Experience

• 3+ years of relevant experience in quantitative and qualitative research

Technical Skills

• SPSS or SAS
• Survey Design

Soft Skills

• Problem-solving
• Team Cooperation

Certifications

• Professional Researcher Certification (PRC)
• Market Research Society Certification

Languages

• English: Fluent

Advantageous

• Familiarity with machine learning techniques: Understanding how to leverage AI and machine learning for enhanced market analysis.
• Hands-on experience with market segmentation techniques: Deep understanding of segmenting markets to identify target customers.

Benefits

• Comprehensive health coverage
• Access to training and courses for career growth
• Work-life balance initiatives
• Annual team-building retreats

Company Culture

• Diversity: Our workplace values diversity in experiences and backgrounds, seeing it as a strength.
• Flexibility: We understand the importance of work-life balance and provide flexible working arrangements.
• Integrity: We operate with honesty and integrity in all our dealings.