Digital Marketing Specialist

Job Description

We are on the lookout for a talented Digital Marketing Specialist to join our team in Johannesburg. The ideal candidate will possess a strong understanding of digital marketing strategies and tools. You will be responsible for developing and implementing marketing campaigns that enhance our online presence and drive engagement with our target audience.

Responsibilities

• Oversee the implementation of SEO and PPC strategies for online visibility.
• Engage with customers through social media, improving brand loyalty.
• Prepare regular reports on campaign performance and insights.
• Work with influencers to broaden brand reach and engagement.
• Nurture leads through targeted content and email marketing.

Requirements

Education

• Bachelor's degree in Digital Marketing or similar

Experience

• 3+ years in digital marketing with a strong portfolio

Technical Skills

• Content Marketing
• PPC Advertising

Soft Skills

• Collaboration
• Project Management

Languages

• English: Fluent

Advantageous

• Experience with HubSpot or similar CRM tools: Understanding of customer relationship management platforms to track campaign performance.
• Knowledge of HTML and CSS: Basic skills in HTML and CSS for website updates and management.

Benefits

• Competitive salary package
• Health insurance
• Paid time off
• Flexible work hours

Company Culture

• Innovation: We encourage a culture of innovation, where team members are empowered to share their creative ideas.
• Collaboration: Teamwork is at the heart of our operations; we believe in working together to achieve common goals.
• Diversity and Inclusion: We value diverse perspectives and strive to create an inclusive environment for all employees.