Content Strategist

Job Description

We are looking for a skilled Content Strategist to join our team in Johannesburg. The ideal candidate will be responsible for developing content strategies that align with our clients' marketing goals. You will be conducting audience research, implementing SEO best practices, and collaborating with our creative team to produce effective content that resonates with target audiences. A passion for storytelling and the ability to analyze content performance metrics is essential.

Responsibilities

• Lead the creation and implementation of content strategies.
• Analyze current content effectiveness and provide suggestions for improvement.
• Collaborate across departments to ensure cohesive messaging.
• Develop content that educates and informs target audiences.
• Monitor competitors' content for best practices and innovative ideas.
• Support the team in creating presentations and proposals.
• Manage content distribution over various digital channels.

Requirements

Education

• Bachelor's degree in Marketing, Journalism, or related field

Experience

• 4-6 years of experience in content strategy or content writing

Technical Skills

• Social Media Marketing
• Content Analytics

Soft Skills

• Strategic Planning
• Problem-solving

Languages

• English: Fluent

Advantageous

• Experience with email marketing: Knowledge of creating engaging emails to distribute content effectively.
• Basic HTML skills: Familiarity with HTML for editing online content.

Benefits

• Attractive salary and bonuses
• Comprehensive health insurance
• Generous leave policies
• Support for ongoing training and courses

Company Culture

• Inclusivity: We are committed to creating an inclusive workplace for all team members.
• Open Communication: We promote transparent communication at all levels of the organization.
• Work-Life Balance: We believe in maintaining a healthy work-life balance to promote overall well-being.