Digital Marketing Specialist

Job Description

We are looking for a highly motivated Digital Marketing Specialist to join our vibrant team in Johannesburg. In this role, you'll be responsible for developing and implementing digital marketing strategies that boost our clients' online presence and achieve their business goals. The ideal candidate will have a keen understanding of SEO, content marketing, social media, and PPC advertising.

Responsibilities

• Strategize and allocate budgets for online marketing activities.
• Enhance user experience on websites through UX insights.
• Coordinate with external vendors for video and content production.
• Provide recommendations for improving web design and content.
• Understand and apply digital marketing trends to improve campaigns.
• Cultivate partnerships with influencers and affiliate marketers.
• Lead brainstorming sessions for campaign ideas.
• Assist in public relations and community outreach through digital channels.

Requirements

Education

• Bachelor's degree in Communication, Marketing, or related field
• Additional certifications in Digital Marketing are a plus

Experience

• 3-5 years of hands-on experience in digital marketing

Technical Skills

• Email Marketing
• Graphic Design Tools

Soft Skills

• Teamwork
• Adaptability

Certifications

• Facebook Blueprint Certification
• Email Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with marketing automation tools: Understanding of how to use marketing automation tools for efficiency.
• Experience with video marketing: Knowledge of creating or promoting video content.

Benefits

• Comprehensive health coverage with family options
• Opportunities for professional development
• Employee referral bonuses
• Access to industry conferences and workshops

Company Culture

• Continuous Learning: Our workplace promotes continuous learning and personal development.
• Supportive Environment: We foster a supportive culture where every team member is valued.
• Achievement Recognition: We celebrate achievements and milestones as a team.