Digital Marketing Manager

Job Description

We are seeking a motivated Digital Marketing Manager to lead our online marketing efforts in Johannesburg. The successful candidate will develop and execute effective digital marketing strategies, manage campaigns, and analyze performance metrics to enhance our reach and engagement.

Responsibilities

• Design and execute comprehensive digital marketing campaigns.
• Utilize analytics tools to assess performance and generate reports.
• Create engaging content for various platforms including blogs and social media.
• Coordinate with internal teams to align marketing strategies.
• Experiment with new marketing channels to enhance reach.
• Develop relationships with influencers and key partners.
• Implement A/B testing to refine marketing tactics.
• Monitor and report on competitor activities and market trends.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree is preferred

Experience

• 5+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Marketing
• Content Creation
• Email Marketing

Soft Skills

• Creative Thinking
• Analytical Skills
• Communication Skills
• Team Leadership

Certifications

• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Hands-on experience with platforms like HubSpot or Marketo.
• Familiarity with PPC advertising: Knowledge of pay-per-click advertising strategies.

Benefits

• Competitive salary and performance bonuses
• Health and wellness programs
• Flexible working hours
• Opportunities for professional development

Company Culture

• Collaborative Environment: We emphasize teamwork and collaboration in achieving our company goals.
• Innovation Focus: We foster a culture of innovation where all ideas are welcomed and considered.