SEO Specialist

Job Description

We are looking for a skilled SEO Specialist to join our dynamic marketing team in Bloemfontein. You will be responsible for optimizing our website and content to boost our online visibility and drive organic traffic. The ideal candidate will have a solid understanding of SEO strategies, keyword research, and analytics.

Responsibilities

• Execute and refine SEO tactics for organic growth.
• Analyze competitors' SEO strategies and adapt accordingly.
• Optimize existing content and create reports on content performance.
• Work with developers to implement technical SEO improvements.
• Lead keyword research initiatives to identify new opportunities.
• Track and report on campaign performance against targets.
• Provide insights and recommendations for future SEO initiatives.
• Ensure compliance with SEO guidelines and best practices.
• Engage actively in brainstorming sessions for content ideas.
• Assist with training workshops related to SEO for staff.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3-5 years of comprehensive SEO experience

Technical Skills

• Keyword Research Tools
• Link Building Techniques

Soft Skills

• Self-motivated
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification
• Yoast SEO Certification

Languages

• English: Fluent

Advantageous

• Experience with content marketing: Proven ability to create content strategies that align with SEO goals.
• Familiarity with web design principles: Understanding how design aesthetics can affect user experience and SEO.

Benefits

• Comprehensive health and wellness benefits
• Monthly social events and team-building activities
• Flexible working hours
• Support for further education and training

Company Culture

• Continuous Learning: We provide opportunities for professional development and growth.
• Work-Life Balance: We strive to maintain a healthy balance between work and personal life.
• Community Engagement: We actively participate in community service and giving back.