Content Marketing Manager

Job Description

We are seeking a talented Content Marketing Manager to lead our content strategy and execution in Johannesburg. This dynamic role involves developing impactful content that aligns with marketing goals and engages audiences across various digital platforms. You will work closely with our SEO and social media teams to optimise content distribution and drive customer engagement. If you have a knack for storytelling and a strategic mindset, we want to hear from you.

Responsibilities

• Develop and implement content marketing strategies that align with business goals.
• Create and manage a content calendar to ensure timely delivery of various content types.
• Collaborate with SEO specialists to optimize content for search engines.
• Analyze campaign performance and refine strategies for enhanced engagement.
• Oversee content creation for blogs, newsletters, social media, and other platforms.
• Lead and mentor a team of content creators and copywriters.
• Stay updated with industry trends to inform content strategies.
• Foster relationships with stakeholders to align messaging and brand vision.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree in a relevant area is a plus

Experience

• 5+ years of experience in content creation and marketing strategy

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Adaptability
• Analytical Skills

Certifications

• HubSpot Content Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with video content creation: Ability to create engaging video content for various platforms.
• Familiarity with PPC advertising: Understanding of Google Ads and Facebook Ads management.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Flexible working hours and work-from-home options
• Professional development opportunities

Company Culture

• Innovative Environment: We foster a culture of creativity and innovation, encouraging fresh ideas and forward-thinking.
• Team Collaboration: Our teams work closely together across all functions, ensuring a collaborative approach to projects.
• Commitment to Growth: We prioritize the personal and professional development of our team members.