Content Marketing Manager

Job Description

We are seeking a talented Content Marketing Manager to lead our content strategy and execution in Johannesburg. This dynamic role involves developing impactful content that aligns with marketing goals and engages audiences across various digital platforms. You will work closely with our SEO and social media teams to optimise content distribution and drive customer engagement. If you have a knack for storytelling and a strategic mindset, we want to hear from you.

Responsibilities

• Craft compelling content that meets the needs of target audience segments.
• Plan and execute integrated marketing campaigns leveraging content.
• Research competitive landscape for content opportunities.
• Utilize analytics tools to gauge content impact and audience behavior.
• Collaborate with the sales team to align marketing content with sales initiatives.
• Develop and maintain a style guide to ensure content quality.
• Lead brainstorming sessions to generate innovative content ideas.
• Manage and allocate budget for content marketing activities.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree in a relevant area is a plus

Experience

• 5+ years of experience in content creation and marketing strategy

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Adaptability
• Analytical Skills

Certifications

• HubSpot Content Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Proficient in graphic design software: Experience with tools like Canva or Adobe Creative Suite.
• Knowledge of marketing automation tools: Experience with platforms such as HubSpot or Marketo.

Benefits

• Comprehensive health benefits package
• Annual performance bonuses
• Flexible work arrangements
• Access to training and certification programs

Company Culture

• Inclusiveness: We value diversity and strive to create an environment where every team member feels included.
• Transparency: We maintain open communication and transparency at all organizational levels.
• Passion for Marketing: Our team is passionate about marketing and driven by results.