SEO Specialist

Job Description

Join us as we look for an SEO Specialist in Durban who is skilled in the intricacies of search engine optimization. You'll work closely with our content and marketing teams to drive organic traffic through strategic SEO practices, analytical insights, and on-page optimizations, helping to improve our clients’ online visibility and performance.

Responsibilities

• Conduct thorough keyword research to inform SEO strategies.
• Develop and implement on-page SEO strategies focusing on content improvement and URL structure.
• Monitor and analyze website performance metrics using tools such as Google Analytics and SEMrush.
• Collaborate with content creators to optimize articles for search engines.
• Perform competitor analysis and SEO audits to identify improvement opportunities.
• Stay updated with the latest trends in SEO and algorithm updates.
• Optimize local SEO strategies for increased visibility in regional searches.
• Generate reports on SEO performance and provide actionable insights to enhance performance.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3+ years of experience in SEO and digital marketing

Technical Skills

• SEO Tools
• HTML/CSS

Soft Skills

• Analytical Skills
• Communication

Certifications

• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with social media marketing: Familiarity with leveraging social media campaigns to drive traffic.
• Knowledge of PPC strategies: Understanding of pay-per-click advertising for enhanced visibility.

Benefits

• Competitive salary package
• Health insurance benefits
• Remote working options
• Opportunities for professional growth

Company Culture

• Team Collaboration: We foster a collaborative culture that values your input.
• Continuous Development: Encouraging personal and professional development through training.
• Innovative Work Environment: We encourage innovation and creativity amongst our teams.