Social Media Strategist

Job Description

We are looking for a creative Social Media Strategist to join our Pretoria office. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our clients' brand presence and engagement. Your role will include content creation, audience research, and analysis of social media performance metrics.

Responsibilities

• Plan and implement social media marketing campaigns across various platforms.
• Develop compelling content tailored to different audience segments.
• Engage with followers and build strong community relationships.
• Utilize analytics tools to measure success and adjust strategies accordingly.
• Train and mentor junior team members on best practices.
• Work with other marketing professionals to align strategies.
• Conduct regular social media audits to enhance performance.
• Create crisis management plans for potential social media issues.

Requirements

Education

• Bachelor's degree in a relevant field is preferred

Experience

• Experience in managing multiple social media accounts for brands in various industries.

Technical Skills

• Graphic Design Software
• Email Marketing Tools

Soft Skills

• Analytical Thinking
• Time Management

Certifications

• Google Analytics Certification

Languages

• Afrikaans: Fluent

Advantageous

• Experience with social media scheduling tools like Hootsuite: Familiar with tools to manage multiple accounts efficiently.
• Understanding of influencer partnerships: Experience collaborating with influencers to boost brand visibility.

Benefits

• Market-related salary
• Comprehensive medical aid cover
• Work-from-home options
• Ongoing training and professional development

Company Culture

• Empowerment: We empower our employees to take ownership of their work and contribute ideas.
• Flexibility: A flexible approach allows our team to balance work and life commitments.
• Growth: We support personal and professional growth through continuous learning initiatives.