Advertising Director

Job Description

We are seeking an experienced Advertising Director to lead our advertising strategies and campaigns. You will work closely with other departments to ensure that our message resonates with our audience and aligns with our brand's objectives.

Responsibilities

• Lead the strategic planning of advertising efforts and oversee the execution of campaigns.
• Analyze market trends and competitor activities to inform advertising strategies.
• Provide training and mentorship to team members to enhance their skills and performance.
• Manage and allocate the advertising budget to maximize ROI.
• Collaborate with creative and media teams to develop compelling ad content and placements.
• Develop relationships with external partners and stakeholders to enhance advertising reach.
• Present campaign results and updates to senior management.

Requirements

Education

• Bachelor's degree in Advertising, Marketing, or related field
• Master's degree in a relevant field is preferred

Experience

• 7+ years of experience in advertising with at least 5 years in a leadership role.

Technical Skills

• Brand Management
• Social Media Advertising

Soft Skills

• Strategic Thinking
• Negotiation

Certifications

• Digital Marketing Certification
• Advanced Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of South African Market: Understanding of local market dynamics and consumer behaviour.
• Experience with Integrated Marketing: Experience in integrated marketing efforts that encompass traditional and digital strategies.

Benefits

• Comprehensive health benefits including dental and vision
• Generous retirement plan contributions
• Flexible work arrangements with remote options
• Training and professional development programs

Company Culture

• Continuous Learning: We promote continuous learning and provide our employees with opportunities to grow and develop their skills.
• Work-Life Balance: We prioritize work-life balance, offering flexible work hours and remote work options.
• Creativity: Creativity is encouraged, and everyone is empowered to think outside the box.