Digital Marketing Specialist

Job Description

We are on the hunt for a passionate Digital Marketing Specialist to join our vibrant team in Cape Town. As a key member of our marketing department, you will be responsible for developing, implementing, and managing our digital marketing strategy. You will play a crucial role in enhancing our online presence and promoting our services through effective digital campaigns.

Responsibilities

• Implement and track A/B tests to enhance marketing performance.
• Manage the content calendar and ensure timely publication of all materials.
• Assist in the planning and execution of marketing events and promotions.
• Work alongside sales teams to align marketing tactics with business objectives.
• Contribute to the development of the overall marketing strategy.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Digital Marketing is preferred

Experience

• 3+ years of experience in digital marketing and social media

Technical Skills

• Content Strategy
• PPC Advertising

Soft Skills

• Analytical Skills
• Team Collaboration

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Ability to create and promote video content across digital platforms.
• Proficiency in HTML/CSS: Basic understanding of web development and coding for email and web content.

Benefits

• Comprehensive health insurance coverage
• Annual training budget for skill development
• Employee discounts on services
• Team-building events and outings

Company Culture

• Diversity and Inclusion: We value diversity in our workforce and are committed to inclusion, ensuring everyone feels welcomed and respected.
• Passion for Marketing: Our team is passionate about marketing and driven to achieve excellence in every project we undertake.
• Work-Life Balance: We promote a healthy work-life balance, offering flexible working options to accommodate our team’s needs.