Social Media Manager

Job Description

We are seeking a creative and results-driven Social Media Manager to join our Durban-based team. In this role, you will be responsible for developing and implementing social media strategies that engage audiences, drive brand awareness, and enhance our online presence. The ideal candidate will have a solid understanding of various social media platforms and a passion for storytelling.

Responsibilities

• Manage day-to-day content calendar and scheduling.
• Coordinate with design and copy teams to ensure quality content.
• Monitor competitors' social media strategies and report insights.
• Handle social media advertising, including budget and targeting.
• Create and maintain social media guidelines for the team.
• Drive initiatives to increase followers and engagement rates organically.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Relevant postgraduate qualification is advantageous

Experience

• Experience in managing social media campaigns for brands in a competitive environment

Technical Skills

• Analytics Tools
• SEO Knowledge

Soft Skills

• Team Player
• Adaptability

Certifications

• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Social Media Advertising: Experience in running paid social media campaigns to boost engagement.
• Familiarity with Email Marketing: Understanding email marketing best practices and tools.