Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will leverage your expertise in digital marketing to create impactful campaigns that resonate with our target audience. This role requires a strategic mindset and the ability to analyse performance metrics to optimise our marketing efforts.

Responsibilities

• Develop SEO strategies to improve website visibility.
• Create targeted campaigns to increase web traffic and lead generation.
• Monitor and manage online reputation through reviews and feedback.
• Collaborate closely with sales teams to align marketing initiatives.
• Conduct regular A/B testing to optimise marketing efforts.
• Organise and manage webinars or online events.
• Maintain marketing databases and CRM systems.

Requirements

Education

• Bachelor's degree in Marketing or relevant field
• Relevant professional qualifications preferred

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of A/B testing methods: Ability to conduct and analyse A/B tests for marketing campaigns.
• Proficiency in HTML/CSS: Basic understanding of HTML and CSS for content adjustment.

Benefits

• Comprehensive medical and dental plans
• Annual retreats and team building activities
• Remote work options available
• Access to training and certifications

Company Culture

• Team Spirit: We foster a sense of teamwork, where collaboration and support are key values.
• Continuous Improvement: Our commitment to learning ensures we continually develop our skills and expertise.
• Community Engagement: We engage with the local community, promoting social responsibility and action.