Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our dynamic team in Cape Town. The ideal candidate will have a strong background in developing, implementing, and managing digital marketing campaigns that engage audiences and enhance brand visibility. You will play a key role in shaping our digital marketing strategy and will work alongside a talented group of professionals.

Responsibilities

• Plan and manage digital marketing campaigns including PPC, SEO, and content marketing.
• Evaluate campaign performance using analytics and reporting tools.
• Engage with followers on social media and respond to customer inquiries.
• Collaborate with designers to create captivating promotional materials.
• Conduct competitor analysis and benchmarking to inform strategies.
• Ensure all digital content is aligned with brand standards and objectives.
• Implement lead generation strategies to capture new customer inquiries.
• Supervise website updates and maintenance for optimal user experience.
• Foster relationships with influencers and brand ambassadors.
• Identify opportunities for growth through innovative digital solutions.

Requirements

Education

• Bachelor’s degree in Marketing, Communications, or a related field
• Certification in Digital Marketing is a plus

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Content Management Systems
• Social Media Marketing

Soft Skills

• Analytical Thinking
• Communication
• Creativity

Certifications

• Google Ads Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with email marketing platforms such as MailChimp: Experience in creating and managing email campaigns.
• Experience with PPC advertising and budget management: Proven track record in managing PPC campaigns to achieve high ROI.

Benefits

• Competitive salary package
• Health insurance coverage
• Flexible working hours
• Opportunities for professional development

Company Culture

• Team Spirit: We cultivate a supportive and collaborative team environment.
• Innovation: Creativity and innovation are at the heart of everything we do.
• Continuous Improvement: We believe in continuous learning and growth.