Market Research Analyst

Job Description

We are seeking a Market Research Analyst to join our team in Johannesburg. The successful candidate will conduct detailed market analysis, helping our clients understand market trends, consumer behavior, and competitive landscape. You will play a key role in shaping our clients' marketing strategies.

Responsibilities

• Manage multiple research projects from inception to completion.
• Utilize statistical software for data analysis and interpretation.
• Provide actionable insights that inform marketing strategies and product development.
• Conduct focus groups and interviews to gather qualitative data.
• Assist in identifying target demographics and market segments.

Requirements

Education

• Bachelor's degree in Statistics, Marketing, or a related field
• Master's degree preferred

Experience

• 3+ years of experience in market research or analytics

Technical Skills

• Data Visualization
• Survey Design

Soft Skills

• Critical Thinking
• Teamwork

Certifications

• ISO 20252 Certification
• Market Research Association Certification

Languages

• English: Fluent

Advantageous

• Previous experience in consumer goods research: Background in analyzing consumer behavior in the FMCG sector.
• Understanding of competitive intelligence: Knowledge of gathering and analyzing competitive market data.

Benefits

• Comprehensive health insurance
• 401(k) retirement plan with company contributions
• Employee training and development programs
• Work-life balance initiatives

Company Culture

• Inclusivity: We embrace diversity and aim to create a welcoming environment for all.
• Work-Life Harmony: We value the balance between work and personal life, promoting overall well-being.
• Employee Recognition: Recognizing and rewarding our employees' contributions is key to our success.