Content Marketing Strategist

Job Description

We are seeking a talented Content Marketing Strategist to join our Durban team. In this role, you will develop comprehensive content strategies for diverse channels including social media, email, and blogs. You will collaborate with designers, and analysts, as well as manage the creation and execution of compelling content that resonates with our audience.

Responsibilities

• Design and implement a comprehensive content marketing strategy.
• Evaluate ongoing content initiatives and recommend adjustments based on analytics.
• Foster relationships with key influencers in the industry to enhance content reach.
• Ensure brand voice consistency across all content platforms.
• Prepare regular reports on content effectiveness and audience engagement.
• Assess and select tools and technologies to enhance content creation and distribution.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree in Business Administration is a plus

Experience

• 5+ years of experience in content strategy and marketing

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Adaptability
• Leadership

Certifications

• Digital Marketing Certificate
• Content Marketing Institute Certification

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Experience in video content creation: Skills in producing engaging video content for marketing campaigns.
• Familiarity with paid media strategies: Understanding of PPC campaigns and how they integrate with content.

Benefits

• Comprehensive medical and dental coverage
• A strong focus on employee wellness programs
• Paid time off for volunteering and community service
• Training and upskilling opportunities

Company Culture

• Creativity: We encourage creative thinking and new ideas to enhance our work.
• Work-Life Balance: We value a healthy work-life balance for all our employees.
• Community Engagement: We often engage with the community through various outreach initiatives.