Content Marketing Manager

Job Description

We are on the hunt for a dynamic Content Marketing Manager who will spearhead our content marketing initiatives. You will be responsible for crafting engaging content strategies that foster community growth and customer engagement. The ideal candidate will have a knack for storytelling and a deep understanding of digital marketing channels.

Responsibilities

• Design, implement, and refine overall content marketing strategy.
• Create compelling narratives that reflect the brand voice.
• Monitor and report on content marketing performance indicators.
• Engage with other departments to integrate marketing and sales efforts.
• Enhance customer understanding through audience segmentation.
• Optimize content across channels for maximum engagement.
• Foster a collaborative team environment to push creative boundaries.
• Oversee the creation of marketing collateral that supports sales strategies.
• Implement feedback loops with users to improve content and services.
• Manage vendor relationships for outsourced content creation.

Requirements

Education

• Bachelor's degree in Business or Marketing
• MBA is an advantage

Experience

• 5+ years in digital marketing with a focus on content creation

Technical Skills

• SEO Knowledge
• Email Marketing

Soft Skills

• Time Management
• Collaboration

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with Adobe Creative Suite: Proficient in design tools to create compelling visual content.
• Fluency in Afrikaans or Zulu: Ability to communicate effectively in local languages to connect with diverse audiences.

Benefits

• Competitive salary and performance bonuses.
• Health and wellness benefits.
• Flexible working hours.
• Professional development opportunities.

Company Culture

• Innovation: We thrive on fresh ideas and innovative approaches in our marketing strategies.
• Collaboration: Our team works closely together, valuing each member's contributions to inspire great results.
• Diversity: We celebrate diversity and are committed to fostering an inclusive work environment.