Digital Marketing Specialist

Job Description

Join our expanding team as a Digital Marketing Specialist in Durban! This position requires a creative mind adept at leveraging social media, SEO, and email marketing strategies to drive customer engagement and business growth. Be ready to collaborate closely with clients and internal teams to design and implement innovative campaigns.

Responsibilities

• Plan, execute, and optimize online marketing strategies.
• Conduct A/B testing to improve campaign performance.
• Engage with clients to understand their marketing needs and objectives.
• Monitor and report on campaign performance and adjust tactics as necessary.
• Assist in the development of website content and layout.
• Foster relationships with influencers and brand ambassadors.
• Work closely with sales teams to align marketing initiatives with sales objectives.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• Minimum of 3 years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Marketing
• Content Creation

Soft Skills

• Communication
• Creativity
• Analytical Skills

Languages

• English: Fluent

Advantageous

• Content Management Systems (CMS): Experience using CMS platforms like WordPress or Joomla.
• Graphic design software: Familiarity with design software like Adobe Photoshop or Canva.

Benefits

• Comprehensive benefits package including health and dental coverage
• Generous leave policies and work-life balance initiatives
• Support for continuous learning and career advancement
• Team-building events and social outings

Company Culture

• Innovation: We thrive on creativity and innovative ideas.
• Collaboration: Our work environment encourages teamwork and collaboration.
• Inclusivity: We welcome diverse perspectives and experiences.