Digital Marketing Specialist

Job Description

We are in search of a Digital Marketing Specialist to drive our online marketing strategies in Durban. The ideal candidate will have a solid understanding of all digital marketing channels, including SEO, PPC, social media, content marketing, and email marketing. You will be responsible for optimizing our online presence and engagement to increase brand awareness and sales.

Responsibilities

• Drive online traffic and brand awareness through effective digital marketing strategies.
• Utilize Google Analytics and other tools to track and report on website performance.
• Enhance brand presence through social media marketing and SEO initiatives.
• Create and maintain our monthly newsletter and other email marketing campaigns.
• Manage PPC campaigns and monitor keyword performance for optimal ROI.
• Collaborate closely with cross-functional teams to align overall marketing goals.
• Implement A/B testing for email and landing page optimization.