SEO Specialist

Job Description

We are searching for a talented SEO Specialist to join our dynamic team in Johannesburg. The ideal candidate will have a deep understanding of search engine optimization principles and be skilled in applying them to drive traffic and improve site rankings. You will be responsible for creating and optimizing content, conducting keyword research, and performing site audits to identify opportunities for improvement. Your analytical skills will help us track and measure the success of our SEO strategies.

Responsibilities

• Create and manage SEO-driven content marketing strategies.
• Monitor and refine PPC campaigns to complement SEO efforts.
• Participate in cross-functional meetings to align marketing strategies.
• Stay informed of industry trends and updates to ensure competitive edge.
• Assess changes and trends in relevant search engines.
• Deliver presentations on SEO performance to stakeholders.
• Network with industry professionals to foster relationships and learn new techniques.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree is an advantage

Experience

• 3-5 years of experience in SEO, with proven success in improving rankings

Technical Skills

• On-page SEO Techniques
• Link Building Strategies

Soft Skills

• Creativity
• Team Player

Certifications

• HubSpot Inbound Marketing Certification
• PPC Certification is a bonus

Languages

• English: Fluent

Advantageous

• Experience with social media marketing: Understanding the role of social media in driving traffic and SEO performance.
• Knowledge of web development basics: Basic knowledge of web development to assist with technical SEO.

Benefits

• Comprehensive health insurance
• Annual performance bonuses
• Work from home options
• Ongoing training and development opportunities

Company Culture

• Diversity and Inclusion: We celebrate diversity and are committed to fostering an inclusive environment.
• Passion for Excellence: Our team is passionate about delivering excellence in everything we do.
• Community Engagement: We actively engage with the local community and encourage our team members to participate in outreach programs.