Digital Marketing Specialist

Job Description

We're on the hunt for a Digital Marketing Specialist to join our vibrant team in Cape Town. This role will focus on developing and executing online marketing strategies to amplify our digital footprint. The successful candidate will need a blend of creative and analytical skills to drive engagement and conversions across various digital platforms.

Responsibilities

• Design and execute A/B testing for marketing campaigns.
• Collaborate with cross-functional teams on integrated marketing efforts.
• Monitor SEO and PPC campaigns to maximize ROI.
• Evaluate competitor marketing strategies and adjust accordingly.
• Develop and maintain a content calendar for social media.
• Manage relationships with vendors and external partners.

Requirements

Education

• Bachelor's degree in Digital Marketing or similar field
• Master's degree is an advantage

Experience

• 4+ years of hands-on digital marketing experience

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Communication Skills
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent
• Xhosa: Intermediate

Advantageous

• Experience with marketing automation tools: Familiarity with platforms such as HubSpot or Marketo.
• SEO and SEM certifications: Certifications demonstrating expertise in search engine optimization and marketing.

Benefits

• Comprehensive medical and dental benefits
• Paid time off and holidays
• Gym membership reimbursement
• Work-from-home options

Company Culture

• Diversity & Inclusion: We celebrate diversity and are committed to creating an inclusive work environment.
• Work-Life Balance: We believe in maintaining a healthy work-life balance to boost employee morale.