SEO Specialist

Job Description

We are seeking a results-oriented SEO Specialist to enhance our digital marketing efforts. The role involves analyzing website performance, implementing on-page and off-page SEO strategies, and collaborating with content creators to produce SEO-friendly material. Ideal candidates will be detail-oriented, analytical, and able to stay ahead of the ever-evolving digital landscape.

Responsibilities

• Create monthly SEO performance reports to track progress and refine strategies.
• Work with the content team to produce SEO-friendly articles and blog posts.
• Advise on technical SEO issues and optimizations.
• Engage in ongoing A/B testing to improve conversion rates.
• Utilize tools like Moz and Ahrefs for site auditing.
• Implement local SEO strategies to enhance visibility in regional searches.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 2+ years of experience in SEO or digital marketing

Technical Skills

• SEO Tools (e.g., Google Analytics, SEMrush)
• HTML & CSS Basics

Soft Skills

• Analytical thinking
• Communication

Certifications

• Google Analytics Certification
• SEO Certification from a recognized provider

Languages

• English: Fluent

Advantageous

• Experience with Google Ads and PPC campaigns: Understanding of paid search strategies and their integration with SEO efforts.
• Familiarity with social media marketing: Knowledge of leveraging social media channels to enhance SEO results.

Benefits

• Health insurance coverage
• Retirement savings plan
• Flexible working hours
• Opportunity for remote work options

Company Culture

• Innovation: We encourage innovative thinking and value creativity in problem-solving.
• Team Collaboration: A strong focus on teamwork and collaboration across departments.
• Growth Mindset: We support personal and professional growth through continuous learning opportunities.