SEO Specialist

Job Description

Are you an SEO Specialist with a knack for digital marketing? Join our team in Johannesburg to drive organic traffic and improve search engine rankings through data-driven strategies. You will work alongside content creators, web developers, and digital marketers, ensuring our online presence reflects our brand ethos.

Responsibilities

• Analyze website traffic and leverage insights to enhance user experience.
• Maintain knowledge of the latest trends in SEO and digital marketing.
• Work closely with the content team to ensure alignment with keyword strategies.
• Help construct and maintain paid search campaigns.
• Assist in the management of the digital marketing budget.
• Provide training and support to junior team members.
• Plan and execute link-building campaigns.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree preferred

Experience

• 3+ years working in SEO with a focus on content optimization

Technical Skills

• Content Management Systems (CMS)
• Keyword Research Tools

Soft Skills

• Team Collaboration
• Problem-Solving

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Understanding of user experience (UX) principles.: Knowledge of UX best practices for enhancing website performance.
• Experience with A/B testing.: Skills in A/B testing to optimize landing pages and content.

Benefits

• Comprehensive health coverage.
• Performance bonuses.
• Work-from-home options.
• Regular team-building activities.

Company Culture

• Professional Growth: Our team thrives on continuous learning and development, offering various training opportunities.
• Work-Life Balance: We encourage a healthy work-life balance to ensure the well-being of our employees.
• Community Engagement: We believe in giving back to the community and participate in various outreach programs.