Digital Marketing Specialist

Job Description

We are looking for a creative and detail-oriented Digital Marketing Specialist to join our team in Port Elizabeth. The ideal candidate will have a solid understanding of digital marketing principles and a passion for driving brand visibility through various online channels.

Responsibilities

• Lead the planning and execution of digital marketing projects.
• Identify growth opportunities through market research and competitor analysis.
• Manage budgets for digital marketing campaigns and ensure efficient spending.
• Work closely with influencers and partners to enhance brand visibility.
• Facilitate webinars and online events to further engage our audience.
• Monitor customer feedback and adapt marketing strategies accordingly.
• Ensure all content aligns with the brand's voice and messaging.

Requirements

Education

• Bachelor's degree in Business, Marketing or related field
• Relevant professional certification is a plus

Experience

• 3+ years of hands-on experience in a digital marketing role

Technical Skills

• Social Media Marketing
• Content Creation

Soft Skills

• Creativity
• Analytical Skills

Certifications

• Facebook Blueprint Certification
• Hootsuite Social Media Certification

Languages

• English: Fluent

Advantageous

• Experience in video marketing and editing: Ability to create engaging video content for various platforms.
• Familiarity with CRM tools such as HubSpot or Salesforce: Proficient in using CRM software for marketing automation.

Benefits

• Comprehensive health insurance options
• Annual performance bonuses based on KPIs
• Flexible work environment
• Access to training and certification programs

Company Culture

• Innovation: We encourage innovative thinking and new ideas to keep our marketing strategies fresh and ahead of trends.
• Work-Life Balance: We support a healthy work-life balance, recognizing the importance of personal time and family.
• Engagement: We promote an engaging workplace where every team member's contributions are recognized and appreciated.