Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our team in Johannesburg. You will be responsible for crafting, implementing, and managing digital marketing campaigns that drive traffic and engagement. The ideal candidate will have a strong grasp of SEO, content marketing, and social media strategies.

Responsibilities

• Plan and execute digital marketing campaigns across various channels.
• Monitor web analytics and report on campaign performance.
• Collaborate with the content team to develop marketing collateral.
• Engage with audiences on social media platforms.
• Create SEO-friendly content that enhances search visibility.
• Optimize landing pages for conversion.
• Manage the company's email marketing platforms.
• Coordinate with external vendors for campaign execution.
• Conduct A/B testing to improve campaign results.
• Assist in branding and positioning strategies.

Requirements

Education

• Bachelor's degree in Business Administration or related field

Experience

• 5+ years of experience in digital marketing roles

Technical Skills

• Email Marketing
• Social Media Management
• Data Analytics

Soft Skills

• Communication Skills
• Team Collaboration

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM software: Experience using CRM systems for lead tracking and management.
• Proficiency in HTML and CSS: Basic knowledge to assist with website edits and improvements.

Benefits

• Comprehensive health insurance
• Yearly bonuses based on performance
• Remote work options available
• Team-building events and activities

Company Culture

• Continuous Learning: We believe in ongoing personal and professional development through training and workshops.
• Work-Life Balance: We prioritize work-life balance and offer flexible working arrangements.
• Community Engagement: We actively participate in community service and philanthropy.