Digital Marketing Specialist

Job Description

We are seeking a results-oriented Digital Marketing Specialist to join our increasing team in Centurion. The ideal candidate will have a proven track record in developing and executing digital marketing strategies that drive engagement and conversion.

Responsibilities

• Implement and track A/B tests to optimize digital campaigns.
• Conduct market research to inform ongoing digital marketing strategies.
• Manage email marketing campaigns, including segmentation and automation.
• Create and maintain reports on digital marketing metrics.
• Collaborate with the sales team to align marketing strategies with sales goals.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree is preferred

Experience

• 5+ years of experience in digital marketing roles

Technical Skills

• Email Marketing
• Digital Advertising

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Certification by eMarketing Institute

Languages

• English: Fluent

Advantageous

• Knowledge of local market trends: Understanding of market dynamics and consumer behavior in South Africa.
• Advanced proficiency with data analysis tools: Ability to utilize tools like Tableau or Google Data Studio.

Benefits

• Medical aid and retirement plan contributions.
• Generous leave policy with paid time off.
• Access to training and development programs.
• Work-life balance initiatives.

Company Culture

• Diversity and Inclusion: We celebrate diversity and promote an inclusive workplace where everyone’s voice is valued.
• Engagement: We encourage team engagement and regular feedback to create a thriving workplace environment.