Digital Marketing Specialist

Job Description

We're seeking a Digital Marketing Specialist to join our team in Johannesburg. This role involves designing and implementing effective digital marketing strategies, optimizing online content, and leveraging various digital platforms to boost brand awareness. You’ll work closely with sales and content teams to develop campaigns that resonate with our target audience.

Responsibilities

• Manage marketing campaigns across different digital platforms.
• Enhance website content for better search visibility.
• Monitor and report on digital marketing performance.
• Collaborate on brand development and messaging.
• Curate content for social media channels.
• Conduct audience analysis to tailor marketing efforts.
• Support online community engagement initiatives.
• Implement innovative marketing solutions to boost visibility.
• Work with creative teams to design marketing materials.
• Provide insights on user experience improvements.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree is a plus

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Management
• Email Marketing
• Content Creation
• PPC Advertising

Soft Skills

• Strong Communication
• Analytical Thinking
• Creativity
• Team Collaboration
• Project Management

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Familiarity with tools like HubSpot or Marketo for streamlining marketing efforts.
• Knowledge of graphic design: Experience in using design tools like Canva or Adobe Creative Suite.

Benefits

• Medical aid and wellness benefits
• Flexible working hours and remote options
• Professional development opportunities
• Performance bonuses

Company Culture

• Innovation: We promote a culture of creativity and innovation, where every idea counts.
• Employee Growth: We prioritize our team’s professional development and nurturing their talents.
• Inclusivity: We value diversity and seek to create an inclusive environment for all employees.