Content Marketing Manager

Job Description

Join our Durban office as a Content Marketing Manager. You will be responsible for the overall content strategy, developing content that resonates with our audience and boosts brand visibility. We are looking for a creative individual with strong leadership skills and extensive knowledge of digital marketing trends, including SEO, social media, and analytics.

Responsibilities

• Lead content strategy development and execution to engage target audience effectively.
• Create engaging content that aligns with brand messaging and goals.
• Monitor and report on content performance metrics and KPIs.
• Collaborate closely with marketing and sales teams to align content with business objectives.
• Provide training and support for junior content writers and marketing interns.
• Manage the content calendar to ensure timely delivery of materials.
• Utilize analytics tools to glean insights that inform content direction.
• Ensure all content is consistent with the brand voice and style guidelines.

Requirements

Education

• Bachelor's degree in Marketing, Journalism, or related field
• Master's degree preferred

Experience

• 5+ years of experience in digital content marketing

Technical Skills

• Social Media Management
• Email Marketing
• Content Creation

Soft Skills

• Strategic Thinking
• Adaptability

Certifications

• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Experience in video content creation: Ability to develop engaging video content for digital platforms.
• Understanding of UX principles: Knowledge of user experience principles to enhance content engagement.

Benefits

• Comprehensive health benefits
• Performance bonuses based on results
• Remote work options available
• Employee training programs and workshops

Company Culture

• Diversity: We celebrate diversity and promote an inclusive environment for all.
• Community Engagement: We are committed to social responsibility and actively participate in community initiatives.