Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist in Durban who is proficient in creating engaging content, optimizing campaigns, and driving traffic to our website. Your ability to analyze data and translate insights into actionable marketing strategies will be invaluable. You will work closely with our design and sales teams to create cohesive marketing materials that align with our brand vision.

Responsibilities

• Create and execute social media strategies to drive engagement.
• Develop content for various digital platforms, ensuring brand consistency.
• Collaborate with external agencies and partners for campaign execution.
• Maintain the marketing calendar and manage project timelines.
• Research competitor activities and industry trends.
• Assist in managing the digital advertising budget.

Requirements

Education

• Bachelor's degree in Business or Communications is preferred
• Certifications in Google Ads or Facebook Blueprint are a plus

Experience

• 2-4 years of experience in a digital marketing role

Technical Skills

• Content Creation
• Email Marketing

Soft Skills

• Communication
• Collaboration

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Familiarity with tools like HubSpot or Mailchimp for automation and CRM.
• Knowledge of video marketing strategies: Experience in creating and promoting video content for social media and websites.

Benefits

• Comprehensive health insurance
• Retirement savings plan with employer contribution
• Work-from-home flexibility
• Professional development programs

Company Culture

• Diversity and Inclusion: We value diversity and strive to create an inclusive environment for all team members.
• Work-Life Balance: We believe in maintaining a healthy balance between work and personal life.
• Community Engagement: We actively engage with our local community through various outreach initiatives.