Digital Marketing Specialist

Job Description

We are seeking a motivated Digital Marketing Specialist to join our dynamic team in Port Elizabeth. The role involves executing innovative digital marketing strategies, managing social media platforms, and analyzing marketing performance to drive customer engagement and growth.

Responsibilities

• Plan and execute social media strategies across various platforms.
• Create and manage online advertising campaigns, including PPC and display ads.
• Analyze web traffic and user engagement metrics to optimize campaigns.
• Work closely with other teams for integrated marketing efforts.
• Prepare and present marketing performance reports to management.
• Curate and manage content for the company blog and website.
• Identify new opportunities for growth in digital marketing initiatives.
• Monitor competitors and conduct competitor analysis.
• Participate in strategies for influencing customer journeys.
• Support event marketing initiatives and promotional activities.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Relevant marketing certifications are a plus

Experience

• 3-5 years of experience in digital marketing environments

Technical Skills

• PPC Advertising
• Social Media Marketing

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Knowledge of UX/UI principles: Understanding of user experience and user interface design.
• Experience with CRM systems: Familiarity with customer relationship management platforms.

Benefits

• Comprehensive health insurance
• Annual leave and sick leave
• Remote work flexibility
• Employee training and development programs

Company Culture

• Continuous Learning: We prioritize personal and professional growth through training.
• Work-Life Balance: We support work-life balance through flexible working conditions.