Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our formidable team in Durban. The successful candidate will play a critical role in developing and implementing marketing strategies that enhance our clients' brand visibility and engagement. You will work closely with cross-functional teams to drive campaigns across various digital channels.

Responsibilities

• Execute innovative marketing campaigns on various digital channels.
• Perform keyword research to enhance search engine optimization (SEO) strategies.
• Track and report on key performance indicators to assess campaign effectiveness.
• Collaborate with the sales team to align marketing strategies with business goals.
• Manage email marketing campaigns and segmentation strategies.
• Cultivate relationships with influencers and industry partners.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• Google Analytics certification is a plus

Experience

• 3+ years of experience in digital marketing roles

Technical Skills

• SEO
• Google Ads
• Social Media Marketing
• Content Management Systems

Soft Skills

• Creativity
• Analytical Thinking
• Communication

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Familiarity with platforms such as HubSpot or MailChimp.
• Knowledge of HTML/CSS: Basic understanding of web development languages.

Benefits

• Competitive salary and performance bonuses
• Health insurance with wellness programs
• Flexible work environment
• Opportunities for professional development

Company Culture

• Inclusive Environment: We pride ourselves on creating a diverse and inclusive workplace where everyone feels valued.
• Innovation-Driven: Our culture fosters creativity and innovation, encouraging employees to take risks and think outside the box.