Digital Marketing Specialist

Job Description

Join our vibrant team as a Digital Marketing Specialist where you will orchestrate creative marketing campaigns and optimize our digital marketing strategies. Your expertise will lead to measurable improvements in our online outreach and brand visibility.

Responsibilities

• Create and manage online advertising campaigns.
• Engage with content creators to enhance brand narrative.
• Utilize A/B testing for performance improvement.
• Oversee the development of marketing collaterals across channels.
• Provide insights for improving customer engagement.
• Coordinate with sales teams to align marketing strategies with sales goals.
• Handle budget management for digital campaigns.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 5+ years of experience in a digital marketing role

Technical Skills

• Email Marketing
• Social Media Strategy

Soft Skills

• Creativity
• Project Management

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B Testing tools: Familiarity with tools such as Optimizely or Unbounce is advantageous.
• Event marketing experience: History in organizing and managing digital marketing events or webinars.

Benefits

• Competitive salary with performance bonuses
• Medical aid contribution
• Flexible working hours
• Opportunities for professional development

Company Culture

• Diversity and Inclusion: We strive to create an inclusive workplace that values diversity.
• Work-Life Balance: We support a healthy work-life balance through flexible working arrangements.
• Employee Recognition: We celebrate achievements and appreciate the hard work of our team members.