SEO Specialist

Job Description

We are looking for an SEO Specialist to join our dynamic team in Pretoria. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to boost our online visibility. You will analyze websites, generate reports, and collaborate with our content and marketing teams to improve website rankings and user experience.

Responsibilities

• Manage and optimize PPC campaigns to maximize ROI.
• Perform website audits to identify technical issues.
• Create dashboards for reporting on SEO progress.
• Train team members on SEO best practices.
• Engage in continuous learning and training in SEO methodologies.
• Conduct content reviews and provide feedback to improve SEO rankings.
• Collaborate with social media teams to integrate SEO efforts.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Relevant certifications are a plus

Experience

• 4+ years of experience in digital marketing with a focus on SEO and SEM

Technical Skills

• PPC Management experience
• Social Media Marketing

Soft Skills

• Creativity
• Team Collaboration

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Understanding of local SEO practices: Experience optimizing websites for local search results and Google My Business.
• Experience in A/B testing and conversion rate optimization: Knowledge in conducting tests to enhance user experience and increase conversions.

Benefits

• Comprehensive health and wellness programs
• Annual bonuses based on performance
• Remote work options available
• Opportunities for additional training and certifications

Company Culture

• Inclusivity: We celebrate diversity and are committed to creating an inclusive workplace culture.
• Work-Life Balance: Our agency prioritizes work-life balance and supports flexible working arrangements.
• Employee Engagement: We actively seek employee feedback to improve our processes and culture.