Digital Marketing Specialist

Job Description

We are seeking a skilled Digital Marketing Specialist to join our dynamic team in Cape Town. The ideal candidate will be adept in various aspects of digital marketing, including SEO, SEM, content creation, and social media management. In this role, you will drive brand engagement and conversion through innovative marketing strategies.

Responsibilities

• Spearhead online marketing initiatives that drive traffic and customer engagement.
• Oversee social media strategy and execution.
• Utilize analytical tools to assess website performance and improve UX.
• Formulate compelling copy for advertisements, promotional materials, and blogs.
• Collaborate with the sales team to align marketing efforts with sales objectives.
• Experiment with new marketing tactics to enhance brand awareness.
• Create and manage digital marketing budgets effectively.

Requirements

Education

• Degree in Marketing, Communication, or relevant discipline

Experience

• 3+ years of hands-on experience in digital marketing

Technical Skills

• Email Marketing
• Data Analysis

Soft Skills

• Adaptability
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Video marketing experience: Experience in creating video content for marketing is advantageous.
• Knowledge of PPC management tools: Familiarity with tools like SEMrush or Moz is beneficial.

Benefits

• Generous leave policies including annual and sick leave
• Access to training programs and workshops
• Work-from-home options
• Employee wellness initiatives

Company Culture

• Innovation: We encourage innovative thinking and welcome new ideas to improve our processes.
• Employee Wellbeing: The health and wellbeing of our employees is a priority at Digital Marketing Solutions.
• Community Engagement: We are committed to giving back to the community through various initiatives.