Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will play a crucial role in shaping our digital strategy. Collaborating with cross-functional teams, you will develop integrated marketing campaigns, manage online presence, and enhance customer engagement through innovative solutions. Your experience in digital analytics and campaign management will be essential to success in this position. Let’s connect if you’re ready to make a difference!

Responsibilities

• Implement SEO best practices to optimize organic traffic.
• Conduct A/B testing to improve campaign performance.
• Manage and grow email marketing campaigns for lead generation.
• Work collaboratively with sales teams to align marketing initiatives.
• Track and report on KPIs to measure campaign effectiveness.
• Design and implement effective landing pages for lead capture.
• Engage with customers through interactive content and polls.
• Plan promotional events and online webinars to enhance brand visibility.
• Collaborate on content strategy focusing on customer experience.
• Conduct competitor analysis to inform marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Postgraduate qualification is an advantage

Experience

• 2-5 years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Email Marketing
• PPC Advertising
• Social Media Marketing

Soft Skills

• Effective Communication
• Creativity
• Analytical Thinking

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Ads and Facebook Ads: Familiarity with setting up and managing effective ad campaigns.
• Knowledge of CRM tools like HubSpot: Experience in managing customer relationships and lead generation.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Flexible working hours
• Professional development opportunities

Company Culture

• Team Collaboration: We believe in working together to achieve great results.
• Innovation: Encouraging new ideas and creative approaches.
• Continuous Learning: Supporting ongoing professional and personal development.