Digital Marketing Specialist

Job Description

We're looking for a passionate Digital Marketing Specialist to join our lively team in Cape Town. In this multifaceted role, you'll manage online marketing strategies, develop engaging content, and enhance our brand's online presence.

Responsibilities

• Create detailed monthly performance reports for internal and client-facing presentations.
• Manage PPC campaigns across various platforms such as Google Ads and social media.
• Support the marketing team with event planning and execution.
• Identify new opportunities for digital marketing through emerging channels.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Additional certifications in digital marketing are advantageous

Experience

• 3-5 years of relevant experience in digital marketing

Technical Skills

• SEO/SEM
• Google Analytics
• Content Management Systems (CMS)
• Social Media Advertising
• Email Marketing Tools

Soft Skills

• Communication
• Analytical Skills
• Project Management

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC Campaigns: Experience managing PPC campaigns and optimizing ad spend.
• Familiarity with Graphic Design Tools: Knowledge of tools like Canva or Adobe Creative Suite for creating marketing content.

Benefits

• Competitive salary and performance bonuses
• Health insurance coverage
• Generous leave policies
• Opportunities for professional development

Company Culture

• Creativity: We encourage creative thinking and innovative ideas in our work.
• Team Collaboration: Teamwork is at the heart of our operations, fostering a culture of shared success.
• Inclusiveness: We prioritize creating a diverse and inclusive workplace for all employees.