Product Marketing Manager

Job Description

We are seeking an enthusiastic Product Marketing Manager to join our vibrant team in Durban. You will be key in developing marketing strategies, conducting market research, and launching our innovative products. The ideal candidate will possess a blend of creative and analytical skills, allowing you to drive growth and capture market opportunities.

Responsibilities

• Design and implement impactful product marketing plans.
• Forecast product performance based on market trends and data analytics.
• Create and manage marketing budgets for product promotions.
• Generate and present detailed reports on marketing ROI and KPIs.
• Encourage customer engagement through various digital platforms.
• Lead brainstorming sessions for new product concepts and enhancements.
• Coordinate with PR firms to manage product announcements and media exposure.

Requirements

Education

• Bachelor's degree in a relevant field.
• A postgraduate qualification in Marketing is preferred.

Experience

• 5+ years working experience in product marketing or a similar role.

Technical Skills

• Analytics Tools
• SEO/SEM

Soft Skills

• Strategic Thinking
• Leadership

Certifications

• Marketing Management Professional
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Understanding of UX/UI principles.: Ability to contribute towards better user experiences for our products.
• Ability to conduct online webinars.: Experience in presenting marketing ideas and product launches through online platforms.

Benefits

• Health, dental, and vision insurance options.
• Flexible work hours and potential remote work arrangements.
• Employee recognition program.
• Support for continuous education and training.

Company Culture

• Diversity and Inclusion: We celebrate diversity and are committed to creating an inclusive environment.
• Work-Life Balance: We value work-life balance and provide flexible work arrangements.
• Community Engagement: We actively participate in community service and social responsibility initiatives.