Product Marketing Manager

Job Description

We are seeking an enthusiastic Product Marketing Manager to join our vibrant team in Durban. You will be key in developing marketing strategies, conducting market research, and launching our innovative products. The ideal candidate will possess a blend of creative and analytical skills, allowing you to drive growth and capture market opportunities.

Responsibilities

• Develop and execute innovative product marketing strategies.
• Conduct market research and competitive analysis to guide product positioning.
• Create compelling marketing content, including product brochures and online marketing materials.
• Collaborate with sales teams to ensure alignment of marketing initiatives with sales strategies.
• Manage product launches and promotional activities, ensuring optimal exposure.
• Measure and analyze the effectiveness of marketing campaigns.
• Act as the product champion and provide training to sales teams on product features and benefits.
• Work closely with cross-functional teams to drive product development and enhancements.

Requirements

Education

• Bachelor's degree in a relevant field.
• A postgraduate qualification in Marketing is preferred.

Experience

• 5+ years working experience in product marketing or a similar role.

Technical Skills

• Analytics Tools
• SEO/SEM

Soft Skills

• Strategic Thinking
• Leadership

Certifications

• Marketing Management Professional
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with Social Media Advertising.: Knowledge and hands-on experience in running social media ad campaigns.
• Familiarity with Product Development Processes.: Experience collaborating closely with product teams on launches and improvements.

Benefits

• Comprehensive medical aid options.
• Annual performance bonus.
• Generous leave policy, including family leave.
• Opportunities for professional development and training.

Company Culture

• Innovation: We promote a culture of innovation where all ideas are valued.
• Team Spirit: We believe in teamwork and collaboration to achieve our goals.
• Growth Mindset: Our company encourages personal and professional growth through continuous learning opportunities.