Content Marketing Specialist

Job Description

As a Content Marketing Specialist, you will develop and execute content strategies that enhance brand visibility and engage target audiences. This role involves creating compelling content, optimising it for SEO, and leveraging various platforms to drive traffic and increase conversions.

Responsibilities

• Craft compelling blog posts, articles, and social media updates.
• Work with the SEO team to improve site rankings and drive traffic.
• Create promotional content for events and product launches.
• Coordinate with external vendors for content production when necessary.
• Assist in developing marketing collateral such as brochures and presentations.
• Regularly update website content and ensure it's aligned with SEO best practices.
• Conduct reviews and edits for accuracy and quality of content.
• Assist in brainstorming sessions for new content ideas.

Requirements

Education

• Bachelor's degree in Marketing, Public Relations, or similar
• Master's degree is preferred

Experience

• 3+ years of experience in digital marketing or content creation

Technical Skills

• Social Media Marketing
• Graphic Design Software

Soft Skills

• Teamwork
• Analytical Thinking

Certifications

• Content Marketing Institute Certification
• PPC Advertising Certification

Languages

• English: Fluent

Advantageous

• Knowledge of video content production: Experience in creating and editing videos for marketing purposes.
• Experience with A/B testing of content: Skills in optimizing content through testing different versions.

Benefits

• Comprehensive medical aid
• Retirement fund contributions
• Paid time off and leave benefits
• Work-life balance initiatives

Company Culture

• Continuous Learning: We believe in continuous learning and provide resources for professional growth.
• Diversity and Inclusion: Commitment to diversity and inclusion, valuing every employee's unique voice.