Product Marketing Manager

Job Description

Looking for a skilled Product Marketing Manager to oversee comprehensive marketing strategies in Stellenbosch, focusing on product launches, promotions, and driving market share.

Responsibilities

• Lead cross-functional marketing projects from concept to execution.
• Provide insights on customer experience and engagement strategies.
• Drive online and offline campaigns to increase market share.
• Measure and report performance of marketing campaigns, gaining insight and assessing against goals.
• Work with digital marketing to optimize online presence and lead generation.
• Build relationships with key stakeholders to promote product offerings.
• Guide product training for sales teams to ensure effective communication.
• Engage with customers to gather feedback and improve product offerings.
• Successfully manage product lifecycle from introduction to decline.

Requirements

Education

• Bachelor's degree in Business Administration or Marketing
• MBA is an advantage

Experience

• 3-5 years of experience in marketing management

Technical Skills

• SEO/SEM
• Content Creation

Soft Skills

• Leadership
• Creativity

Certifications

• HubSpot Inbound Marketing Certification
• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• Experience with Google Ads and Facebook Marketing: Hands-on experience in managing paid advertising campaigns on platforms.
• Advanced Data Analysis Skills: Ability to derive insights from complex data sources to inform marketing strategy.

Benefits

• Comprehensive health and wellness coverage
• Paid leave for personal and family emergencies
• Opportunities for career advancement and skill development
• A supportive work environment fostering teamwork and creativity

Company Culture

• Continuous Learning: We support ongoing learning and development to help our team grow professionally.
• Employee Well-being: We prioritize the health and happiness of our employees through various wellness initiatives.
• Transparency: We maintain open communication and transparency within the organization.