Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst who will be instrumental in driving our market research initiatives. You will gather and analyse data to provide insights into consumer preferences and competitive landscapes. Excellent analytical and presentation skills are essential for interpreting data and communicating findings to clients.

Responsibilities

• Perform detailed statistical analysis and interpret results.
• Utilize various research methodologies to gather relevant information.
• Contribute to the development and execution of consumer and market research projects.
• Evaluate the effectiveness of marketing initiatives through data analysis.
• Collaborate with marketing teams to design and implement research strategies.
• Draft reports and presentations summarising key findings and insights.
• Support the team in managing research budgets and timelines.
• Stay informed on market conditions and competitive landscape.

Requirements

Education

• Bachelor's degree in Statistics, Marketing, or another relevant field
• Postgraduate qualifications in market research preferred

Experience

• 3-5 years in market research analytics or related experience

Technical Skills

• Statistical Software
• Survey Design

Soft Skills

• Presentation Skills
• Teamwork

Certifications

• Market Research Association Certification
• Analytics Professional Certification

Languages

• English: Fluent

Advantageous

• Experience in project management: Proven experience in managing research projects from concept to execution.
• Familiarity with qualitative research methods: Knowledge in conducting interviews and focus groups.

Benefits

• Attractive salary with incentive structures.
• Health and wellness benefits catered to employees.
• Collaborative and inclusive workplace culture.
• Opportunity for ongoing training and career advancement.

Company Culture

• Customer-Focused: Our research is driven by understanding customer needs and delivering value.
• Open Communication: We promote a transparent and open communication culture across all levels.
• Diversity: We embrace diversity and bring together unique perspectives and ideas.