Digital Marketing Specialist

Job Description

We are looking for a passionate Digital Marketing Specialist to drive our online marketing strategies. The ideal candidate will be innovative, creative and skilled in various digital marketing techniques to enhance our brand’s visibility.

Responsibilities

• Design and implement paid advertising strategies on platforms like Google Ads and Facebook.
• Conduct competitor analysis to identify opportunities for growth.
• Develop and oversee content marketing initiatives, including blogs and whitepapers.
• Manage and optimize the company website to improve user experience.
• Report directly to the Marketing Manager on progress and insights.
• Assist with the creation of marketing budget and projections.

Requirements

Education

• Bachelor's degree in Marketing or a related discipline
• Certification in Digital Marketing is a plus

Experience

• 3+ years of digital marketing experience with a focus on SEO and analytics

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Leadership
• Organizational Skills

Certifications

• Digital Marketing Certification
• SEO Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Knowledge of HTML and CSS: Basic coding skills to facilitate website updates.
• Experience in video marketing: Experience creating and marketing video content.

Benefits

• Comprehensive medical aid coverage.
• Annual bonus based on company performance.
• Remote working days offered.
• Investments in continuous learning and development.

Company Culture

• Growth: We offer ample opportunities for career advancement and skill development.
• Transparency: We value transparency in our processes and decisions.
• Work-Life Balance: We prioritize a healthy work-life balance for our employees.