Content Marketing Manager job in Johannesburg in the Content Marketing job category

Job Description

We are seeking a passionate Content Marketing Manager to lead our content strategy in Johannesburg. The ideal candidate will be responsible for developing engaging content that resonates with our target audience. Your mission will be to enhance brand awareness, and drive customer engagement through innovative content marketing strategies.

Responsibilities

• Lead the development and execution of content marketing campaigns.
• Analyze customer insights to inform content strategy.
• Create a diverse range of content types including videos, podcasts, and infographics.
• Engage in community management through social media channels.
• Collaborate closely with SEO and PPC teams to enhance content visibility.
• Develop partnerships with influencers and industry leaders to expand reach.
• Perform competitive analysis to identify content gaps and opportunities.
• Ensure all content adheres to brand guidelines and voice.
• Manage content budget and allocate resources efficiently.
• Report on content marketing metrics to stakeholders.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree preferred

Experience

• 3-5 years of experience in content marketing or digital marketing roles

Technical Skills

• Content Management Systems (CMS)
• SEO

Soft Skills

• Creative Thinking
• Collaboration

Certifications

• HubSpot Content Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent
• Afrikaans: Basic

Advantageous

• Experience with social media advertising: Proficient in using Facebook, Instagram, and LinkedIn for targeted ad campaigns.
• Knowledge of graphic design tools: Familiar with design software like Canva or Adobe Suite for content creation.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Flexible working hours
• Opportunity for career advancement

Company Culture

• Team Spirit: We value teamwork and collaboration, fostering an environment where creativity can flourish.
• Diversity and Inclusion: We celebrate diverse backgrounds and experiences, encouraging a rich array of perspectives.
• Continuous Learning: We promote a culture of ongoing learning and self-improvement.