Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our creative team in Johannesburg. This role requires a flair for crafting engaging content, managing social media platforms, and driving targeted online campaigns to enhance our brand presence.

Responsibilities

• Execute SEO strategies to improve organic search visibility.
• Analyze and report on metrics from digital campaigns.
• Conduct market research to identify emerging trends and opportunities.
• Engage with online communities to boost brand awareness.
• Develop and manage budget for digital marketing initiatives.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 2+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Content Creation
• Social Media Management

Soft Skills

• Creativity
• Analytical Skills
• Communication

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Knowledge of paid search and advertising campaigns.
• Familiarity with WordPress or similar CMS: Experience in managing content on popular CMS platforms.

Benefits

• Health insurance and wellness programs
• Flexible working hours
• Opportunities for professional development
• Supportive work environment

Company Culture

• Collaboration: We encourage teamwork and collaboration across all levels.
• Innovation: We value creativity and innovative thinking in our projects.
• Continuous Learning: We provide opportunities for ongoing training and skill development.