Content Marketing Manager

Job Description

We are on the lookout for a talented Content Marketing Manager to craft compelling content strategies that resonate with our audience in Johannesburg. You will play a pivotal role in driving traffic to our clients' content and enhancing their brand awareness. The ideal candidate should have a flair for storytelling and a keen eye for detail, capable of producing high-quality, engaging content.

Responsibilities

• Develop and implement effective content marketing strategies.
• Create engaging content for various platforms, including blogs, social media, and newsletters.
• Analyze content performance metrics and optimize strategies accordingly.
• Collaborate with design, SEO, and marketing teams to enhance content visibility.
• Manage content calendars and ensure timely delivery of content.
• Conduct market research to understand target audiences and create relevant content.

Requirements

Education

• Bachelor's degree in Journalism, Marketing, or related field
• Master's degree in Digital Marketing is preferred

Experience

• 4-6 years of experience in content marketing or related disciplines

Technical Skills

• Social Media Strategy
• Data Analysis

Soft Skills

• Team Leadership
• Adaptability

Certifications

• HubSpot Content Marketing Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing platforms: Familiarity with tools like MailChimp or Constant Contact.
• Knowledge of graphic design tools: Basic knowledge in using Canva or Adobe Creative Suite is a plus.

Benefits

• Health and wellness benefits
• Generous leave policy including parental leave
• Professional development opportunities
• Flexible work hours

Company Culture

• Team Collaboration: We value collaboration and encourage open communication among team members.
• Continuous Learning: Join us for ongoing learning and professional growth opportunities.
• Inclusivity: We are committed to building an inclusive workplace where everyone can thrive.