SEO Specialist

Job Description

We are seeking a dynamic SEO Specialist to join our growing digital marketing team in Cape Town. The ideal candidate will have a passion for improving website visibility and driving organic traffic through innovative SEO strategies. You will play a crucial role in developing and implementing effective SEO campaigns, conducting keyword research, and analyzing performance metrics.

Responsibilities

• Lead SEO initiatives that drive traffic and increase conversions.
• Work closely with PPC and social media teams to ensure cohesive online marketing strategies.
• Create and manage an editorial calendar that incorporates SEO insights.
• Utilize tools like SEMrush and Moz for ongoing SEO strategy refinement.
• Provide actionable insights based on data analysis to enhance site performance.
• Develop training materials on SEO for internal team education.
• Foster relationships with external SEO agencies and freelance consultants.
• Assist in generating content that engages target audiences.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Relevant certifications in Google Ads or SEO are preferred

Experience

• 5+ years of proven SEO experience

Technical Skills

• Content Optimization
• Technical SEO

Soft Skills

• Critical Thinking
• Creativity

Certifications

• HubSpot Content Marketing Certification
• Yoast SEO Certification

Languages

• English: Fluent

Advantageous

• Proficiency in social media marketing: Experience in leveraging social media for SEO purposes.
• Understanding of mobile SEO: Knowledge of mobile optimization techniques and strategies.

Benefits

• Attractive salary package with annual bonuses
• Health, dental, and vision insurance
• Paid time off and public holidays
• Team-building activities and events

Company Culture

• Continuous Learning: We prioritize continuous learning and development, offering various resources for professional growth.
• Supportive Environment: We have a supportive environment where everyone is encouraged to share their thoughts and ideas.
• Work-Life Balance: We believe in maintaining a healthy work-life balance, ensuring our employees have time for personal pursuits.